Free calculator
Trade show giveaway quantity calculator
Order too few and you run out on day one. Order too many and you're paying to ship swag home. Use this to right-size your promotional product quantities based on realistic booth traffic — not the total attendee list.
From the show's expected attendance estimate.
Used to calculate a daily supply.
15%
Realistic booth pass-by rate. Corner and mainstage-adjacent booths see 20–40%. Small back-row booths often see 5–15%.
Given to anyone who stops at the booth or scans your badge.
+15%
Extra units to cover a surge day, spoilage, or post-show follow-ups. 10–20% is standard.
Recommended order
175
units — rounded to nearest 25 for realistic minimums
Booth passers
750
Expected handouts
135
With buffer
156
Per day
59
Tips for your quote
- Order in break points (250, 500, 1000) — per-unit pricing drops noticeably.
- Split VIP + open handout into two SKUs instead of one premium item for everyone.
- Confirm production lead time works with your ship-to-show date (allow 4–6 weeks).
Realistic booth traffic benchmarks
| Booth situation | Typical pass-by |
|---|---|
| Main aisle / entrance corner | 25–40% |
| Standard row, mid-hall | 10–20% |
| Back row / far corner | 5–12% |
| Sponsored / featured placement | 30–50% |
| Networking / lounge area | 15–25% |
Estimates based on typical Virtue Promotions trade show client outcomes. Actual pass-by depends on booth design, staffing, and adjacent draw.